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Bixonimania: The “disease” that highlighted the dangers of misinformation via AI
Lessons learned and implications for communication In this edition of Novelty Insider, we focus on an unprecedented experiment that highlights the vulnerabilities of modern technology, carrying significant implications for communication. Prompted by the podcast from...
Artificial Intelligence is changing the way we write and speak
An Axios article highlights some very interesting insights into the impact of artificial intelligence, according to which generative AI not only changes the content of our work but is fundamentally reshaping the way people express themselves verbally and in writing,...
Youth social media use skyrockets in 2025
Where Cyprus, Greece, and Germany stand and why the upward trend persists The latest Eurostat report (April 9, 2026) confirms that social media engagement remains the cornerstone of digital life for young Europeans. According to the report, during 2025, an impressive...
The End of Search Engines? Artificial Intelligence as an Information Mediator
The traditional experience of searching the internet, as we have known it for more than two decades, has radically changed. Search engines such as Google established a model based on keywords and Search Engine Results Pages (SERPs), where users had to sift through a...
The “videogate” scandal and crisis management by the Christodoulides government
No one doubts that the infamous video by the "independent" analyst on the social media platform X was a deliberately malicious act aimed at damaging the Christodoulides government and, by extension, Cyprus's credibility. The timing of this communications "bomb" was no...
What Artificial Intelligence Cannot Write – and Why
By George Zotalis (Philadelphia, USA) Doomsayers and Cheerleaders Less than 10 years separate us from Attention Is All You Need, the paper that ushered in the era of deep learning machines and Large Language Models. ChatGPT appeared only on November 30, 2022....
How Artificial Intelligence is Redefining Communication: The Evolved Role of the Professional
The emergence of Large Language Models (LLMs) and Generative AI represents a fundamental paradigm shift in communication, comparable to the advent of the internet. As in most fields, Artificial Intelligence (AI) is not replacing communication and PR professionals, at...
Crisis Communication Management in the Digital Age: From Reaction to Strategic Prevention
Crisis is inevitable. Whether it involves a legal dispute or public backlash on social media, every organization will eventually face a situation that threatens its reputation. In the age of instant information dissemination, Crisis Communication Management is not...
The New Role of the Press Release: Why the Text Must “Speak” to the AI
For decades, press releases have been the primary communication tool for businesses and organizations. Of course, they still retain their value, as they provide potential free publicity, prestige, and broad reach. Many factors play a decisive role in the successful...