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The End of Search Engines? Artificial Intelligence as an Information Mediator
The traditional experience of searching the internet, as we have known it for more than two decades, has radically changed. Search engines such as Google established a model based on keywords and Search Engine Results Pages (SERPs), where users had to sift through a...
The “videogate” scandal and crisis management by the Christodoulides government
No one doubts that the infamous video by the "independent" analyst on the social media platform X was a deliberately malicious act aimed at damaging the Christodoulides government and, by extension, Cyprus's credibility. The timing of this communications "bomb" was no...
What Artificial Intelligence Cannot Write – and Why
By George Zotalis (Philadelphia, USA) Doomsayers and Cheerleaders Less than 10 years separate us from Attention Is All You Need, the paper that ushered in the era of deep learning machines and Large Language Models. ChatGPT appeared only on November 30, 2022....
How Artificial Intelligence is Redefining Communication: The Evolved Role of the Professional
The emergence of Large Language Models (LLMs) and Generative AI represents a fundamental paradigm shift in communication, comparable to the advent of the internet. As in most fields, Artificial Intelligence (AI) is not replacing communication and PR professionals, at...
Crisis Communication Management in the Digital Age: From Reaction to Strategic Prevention
Crisis is inevitable. Whether it involves a legal dispute or public backlash on social media, every organization will eventually face a situation that threatens its reputation. In the age of instant information dissemination, Crisis Communication Management is not...
The New Role of the Press Release: Why the Text Must “Speak” to the AI
For decades, press releases have been the primary communication tool for businesses and organizations. Of course, they still retain their value, as they provide potential free publicity, prestige, and broad reach. Many factors play a decisive role in the successful...